What You Should Know About Hiring a Friend or Relative as your Agent

Buying or selling a home is a major life event—and it’s natural to want someone you trust to guide you through it.

That’s why many people turn to a friend or family member who is a licensed real estate agent. But while personal trust is a great starting point, it’s not a substitute for a clear, professional agreement.

In fact, working with a friend or relative in a real estate transaction can sometimes introduce unexpected challenges. Expectations may go unspoken, boundaries can blur, and the assumption that friendship replaces formal follow-through can lead to real frustration.

That’s why transparency and communication are essential. Just because you know your agent personally doesn’t mean you should skip the important conversations about pricing strategy, timelines, marketing plans, or commission structure. These discussions can be awkward; but they’re necessary.

How to set expectations for a successful Real Estate relationship.

One helpful strategy? Consider having a neutral third party, such as an attorney or a trusted advisor, handle the negotiation of terms on your behalf. This can take the pressure off both sides, ensure that expectations are clearly documented, and preserve the personal relationship while keeping the business side professional.

Friendship is a foundation, not a shortcut. A good real estate agent, friend or not, will welcome clear expectations and professional accountability. They’ll want to earn your business the same way they would with any client: through expertise, responsiveness, and results.

In recap:

So, if you’re considering hiring a friend or relative as your agent, go for it, but treat it like the serious business decision it is. With open communication, clear boundaries, and the right support, you can protect both your investment and your relationship.