Skip to content
In the ultra-competitive current real estate industry, generating leads is crucial for agents seeking to build their business and close deals. However, many agents find themselves grappling with a common issue: the majority of leads acquired are often of poor quality. Whether it is 1 “good” lead bundled with 100 fake leads, or a lead that is shared with 10 other agents that you must act on in 1.5 seconds for a shot at that potential client, or some other type of bad lead — purchased leads, well, sorry to be blunt here, typically stink. Not only are they costly, but they can also be huge time sucks, sidelining efforts to service existing clients or stealing time and energy from developing more fruitful marketing efforts.
As you know, lead quality depends on a number of factors such as the consumer’s readiness to buy or sell, their financial capability, their geographic location, and their genuine interest in agent services.
What about digital advertising? Well, it can be very expensive, and while it is sometimes effective, it can also generate leads with little connection to the agent’s target market, leading to a low conversion rate.
How about the stale lead? That one’s tough. Or the dreaded . . . beep, beep, beep – this number has been disconnected lead? Don’t get us started on those.
Constantly dealing with these low-quality leads can be disheartening for agents and derail an otherwise promising agent. They can also lead to early burnout or negatively affect overall productivity and enthusiasm for the industry. Or just make you pull out your hair.
Those are bad leads, what about high quality leads?
Higher-quality leads are typically individuals who are actively looking to buy or sell, as opposed to consumers merely browsing properties who lack a real intent to act. They are ready to pull the trigger, located in your service area, and just need to sign up with a rock-star agent to get them to the closing table.
You deserve high quality leads. NtC creates very high-quality leads, so much so that we don’t offer leads, we offer next generation Introductions. It’s a top-of-the-line, high performing, golden-goose type of lead.
How does NtC do this, you ask? Well, we are glad you did. We can open the hood of the car if you want and go over the engine, but a NtC Introduction is:
- Thoroughly screened;
- Actually pays to become an Introduction;
- And most importantly, is in your local market ready to buy or sell.
One last note before we sign off. As you are well aware, there are many ways to get clients. We want you to think of NtC as one of the tools in your tool chest of marketing methods to use to obtain business. Of course, our hope, as is yours, is that our high-quality Introduction will lead to other high-quality friends and family leads. Those are up there with the high-quality NtC lead!
